Project: Gold Rush Entry Photo

Here is an example of utilizing an existing room set to get the most out of an advertising budget.

GoldRush was released while we were wrapping up on the Tuscan photoshoot. Wanting to get the product literature out to the sales force as soon as possible we tiled over a section of the Tuscan set to get the photography done as quickly as possible.

Although the same set was used in both photos we achieved a different look through art direction and styling. A perfect example of getting value from expensive room sets.