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Michael
Preston
9617 Valley Ranch Parkway
Irving, Texas 75063
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Phone:
972-506-9836
Mobile: 214-492-3611
Email: mpreston@airmail.net |
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| Seasoned
art director/graphic designer offering expertise in concept, design and
production for a wide range of businesses in diverse industries. |
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| Preston
Design • Freelance Graphic Designer • Irving, Texas |
May
1995 to Present
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Provided
concept, design, art direction and print production for national
and regional |
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Design,
develop and launch website for manufacturer and reseller of performance
automotive parts which included on-line purchasing and flash animation
graphics. |
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Designed,
developed and launched entire corporate identity programs including
corporate logo development, site design, and Internet marketing
materials for startups TELCOM companies. |
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Develop
internet marketing solutions for Crossville, Inc., the largest domestic
manufacturer of porcelain stone wall and floor surfacing, including
the following: |
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Developed
a new site design/content to enhance ease of usability for
consumers and professionals worldwide, resulting in three-fold
traffic increase since initial site introduction in 1998. |
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Helped
develop a new Internet-based product visualization system,
allowing customers to visualize more than 4,620,000+ possible
installed product pattern, color, border, grout and size combinations
in a full range of room scene settings. |
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The
company's first Internet based newsletter and product catalog
on a CD-ROM. |
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Created
first global Internet presence for Milan-based MAPEI, the world's
largest manufacturer of surface preparation and setting materials,
complete with bilingual Site (English/French), including downloadable
product specs and database-driven MSDS library. |
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Designed
website for high-tech startup Monterey Networks, from its $10 million
startup in 1998 to its sale in 1999 to Cisco Systems for $500 million. |
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| Dal-Tile
Corporation • Creative Director • Dallas, Texas |
July
1990 to May
1995
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Responsible
for the creative direction and print production on all printed promotional
materials and magazine advertising for the largest ceramic tile
manufacturer in North America. |
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Helped
create the company's first full-service communications department. |
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Helped
reduced advertising and promotional expenditures by $500,000 in
first year alone while improving quality and quantity of creative
services. |
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Hired
and managed a staff of full-time and freelance artists. |
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Creative
direction and contracted construction on room scene set photography. |
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Dealt
directly with all printers, separators, photographers, stylist,
set builders and outside freelance artist. |
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Acquired
quotes from outside vendors on all projects. |
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Responsible
for post production, press checks and color approvals on all printed
materials . |
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Produced
media presentations for the board of directors meetings. |
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Worked
directly with the Vice President of Advertising on all advertising
budgets. |
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| The
Shea Company • Art Director • Dallas, Texas |
December
1988 to July
1990
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Helped
built this successful advertising agency sales to grow to more than
$1 million in less than two years. |
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Responsible
for concept, design, art direction and production on all print and
promotional materials for national and local accounts. |
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Produced
pencil layouts, color comps and package mockups. |
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Produced
clean, accurate mechanical art and handled all press checks and
color approvals.. |
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Art
direction on all photography. |
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| Preston
Design • Freelance Graphic Designer • Irving, Texas |
April
1987 to December
1988
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Worked
with local ad agencies on national and regional accounts. |
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Responsible
for concept, design, layout, art direction and production on a variety
advertising projects. Including trade and consumer ads, collateral
material, displays and packaging. |
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| The
Bolton Group • Graphic Designer • Dallas, Texas |
April
1981 to April
1987
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Responsible
for concept, design, layout, art direction and production of advertising
projects. Including trade and consumer ads, collateral material,
displays and packaging. |
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Dealing
directly with all suppliers of type, photography separations and
printing. |
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| Davis
Potter, Ltd. • Production/Layout Artist • Missauga, Ontario
Canada |
May
1980 to September
1980
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Created
layout and mechanical artwork for packaging, collateral material,
and brochures for national and local clients. |
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Skilled
in using the following software on a Mac OS: QuarkXpress, Photoshop,
Illustrator, Dreamweaver, Flash, Acrobat and related programs. |
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| Sheridan
College • Graphic Design • Oakville, Ontario Canada |
| May
1980 |
Honor
diploma in 3-Year Graphic Design program.
Received the Board of Governors Award for Academic Achievement. |
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| References
and portfolio gladly furnished upon request. |
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| PDF
version available here |
